New Product Development MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on New Product Development, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our New Product Development MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of New Product Development mcq questions that explore various aspects of New Product Development problems. Each MCQ is crafted to challenge your understanding of New Product Development principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our New Product Development MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of New Product Development. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your New Product Development knowledge to the test? Let's get started with our carefully curated MCQs!

New Product Development MCQs | Page 7 of 10

Q61.
The communication channels such as buzz marketing and word-of-mouth influence are classified as
Discuss
Answer: (c).personal communication channels
Q62.
The process of buying a license or copyrights to produce any other company's product is called
Discuss
Answer: (a).acquisition
Q63.
After company has positioned itself, it should take steps to
Discuss
Answer: (a).communicate the positioning
Q64.
According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
Discuss
Answer: (c).public relations
Q65.
MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of
Discuss
Answer: (d).occasion segmentation
Q66.
The major media channels such as print, display, online and broadcast are classified as
Discuss
Answer: (a).non-personal communication channels
Q67.
In product life cycle, the stage in which sales are zero is classified as
Discuss
Answer: (a).product development stage
Q68.
The temporary period of unusual high sales is called
Discuss
Answer: (b).fads
Q69.
The customers in the decline stage are classified as
Discuss
Answer: (d).laggards
Q70.
The method of managing promotional budget to match the outlays of competitors is called
Discuss
Answer: (c).competitive parity method
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