Pricing Strategy MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Pricing Strategy, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Pricing Strategy MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Pricing Strategy mcq questions that explore various aspects of Pricing Strategy problems. Each MCQ is crafted to challenge your understanding of Pricing Strategy principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Pricing Strategy MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Pricing Strategy. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Pricing Strategy knowledge to the test? Let's get started with our carefully curated MCQs!

Pricing Strategy MCQs | Page 22 of 24

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Q211.
The techniques involved in promotional pricing are
Discuss
Answer: (b).cash rebates
Q212.
Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of
Discuss
Answer: (b).One buyer, many sellers
Q213.
The amusement parks charge less to school trips, is an example of
Discuss
Answer: (b).customer segment pricing
Q214.
The pricing technique according to which company charges it's customers on the basis of prices competitors is classified as
Discuss
Answer: (c).going rate pricing
Q215.
If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be
Discuss
Answer: (c).$25.75
Q216.
The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as
Discuss
Answer: (a).target return price
Q217.
The reduction in price awarded to customers who buy products in large volumes is classified as
Discuss
Answer: (d).reduction of discounts
Q218.
The target return pricing method is used by company's selling for
Discuss
Answer: (c).public utilities
Q219.
The pricing objective of company who is plagued with intense competition and overcapacity is
Discuss
Answer: (d).survival
Q220.
The sum of variable costs and fixed costs is classified as
Discuss
Answer: (b).total costs