Products,Services and Brands MCQs

Welcome to our comprehensive collection of Multiple Choice Questions (MCQs) on Products,Services and Brands, a fundamental topic in the field of Marketing and Marketing Management. Whether you're preparing for competitive exams, honing your problem-solving skills, or simply looking to enhance your abilities in this field, our Products,Services and Brands MCQs are designed to help you grasp the core concepts and excel in solving problems.

In this section, you'll find a wide range of Products,Services and Brands mcq questions that explore various aspects of Products,Services and Brands problems. Each MCQ is crafted to challenge your understanding of Products,Services and Brands principles, enabling you to refine your problem-solving techniques. Whether you're a student aiming to ace Marketing and Marketing Management tests, a job seeker preparing for interviews, or someone simply interested in sharpening their skills, our Products,Services and Brands MCQs are your pathway to success in mastering this essential Marketing and Marketing Management topic.

Note: Each of the following question comes with multiple answer choices. Select the most appropriate option and test your understanding of Products,Services and Brands. You can click on an option to test your knowledge before viewing the solution for a MCQ. Happy learning!

So, are you ready to put your Products,Services and Brands knowledge to the test? Let's get started with our carefully curated MCQs!

Products,Services and Brands MCQs | Page 7 of 20

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Q61.
The kind of qualities that buyers used to evaluate before purchasing the product are classified as

a.

search qualities

b.

credence qualities

c.

experience qualities

d.

minor qualities

Discuss
Answer: (a).search qualities
Q62.
The services such as repair and installation services are classified as

a.

empathy services

b.

value-augmenting services

c.

facilitating services

d.

assurance services

Discuss
Answer: (c).facilitating services
Q63.
According to service quality model, the ability to provide the service accurately and dependably is classified as

a.

empathy

b.

reliability

c.

responsiveness

d.

assurance

Discuss
Answer: (b).reliability
Q64.
The marketing which describes the skills to serve the clients is classified as

a.

interactive marketing

b.

internal marketing

c.

external marketing

d.

descriptive marketing

Discuss
Answer: (a).interactive marketing
Q65.
The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate

a.

purchase cycle cost

b.

cost of responsiveness

c.

life cycle cost

d.

assurance cost

Discuss
Answer: (c).life cycle cost
Q66.
Considering types of retailers, the store which carries different product lines such as home furnishing, clothing and other household items is called

a.

outbound store

b.

inbound store

c.

department store

d.

intensive store

Discuss
Answer: (c).department store
Q67.
The stores such as Kroger, Safeway and Supervalu are examples of

a.

outbound stores

b.

super market

c.

inbound stores

d.

intensive stores

Discuss
Answer: (b).super market
Q68.
The collection of activities used to sell products too directly to end user for non-business use is classified as

a.

inter-modeling

b.

distribution operation

c.

wholesaling

d.

retailing

Discuss
Answer: (d).retailing
Q69.
The concept of retail organization in which two or more outlets that are controlled and owned commonly is classified as

a.

off price voluntary stores

b.

mutual cooperation

c.

chain stores

d.

voluntary stores

Discuss
Answer: (c).chain stores
Q70.
The retailers that provide more specialty goods than others and therefore provide more assistance to customers while shopping are classified as

a.

limited service retailers

b.

super retailers

c.

full-service retailers

d.

self-service retailers

Discuss
Answer: (c).full-service retailers
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