Q. The Company focuses on product improvements on continuous basis in the marketing concept called

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Q. The products that requires mass marketing by producers and manufacturers are classified as

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Q. Stock market investors are considered as example of

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Q. The distinction between industrial and consumer products is because of

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Q. The highly loyal but less potential profitable customer's group is of

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Q. The resources and dollars allocated to companies or products promotional program are classified as

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Q. The fit between customer need and company's market offering in 'Strangers' group is

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Q. The cost of products or services are considered to set

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Q. The good, service or idea that is perceived as new by potential customers is an example of

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Q. The 'buyer's black box' consists of

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Q. The researcher selects sample which is at his most ease is

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Q. According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

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Q. The researcher interviews specific number of people in

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Q. The brand's superiority is based on its

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Q. The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of

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Q. The kind of costs which is directly proportional to level of production are called

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Q. The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as

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Q. The collection, analysis and reporting of available data for any given marketing situation is classified as

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Q. The types of reassert instruments available to market researcher are of

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Q. The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as

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