Question

The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as

a.

competition based pricing

b.

discount and bonus pricing

c.

customer value based pricing

d.

cost based pricing

Answer: (c).customer value based pricing

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Q. The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as

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