Q. Those who are not currently using the product but have the capability of becoming customers in future are called __________

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Q. Organizations / People who use the product or output as an input for producing their own product are called _________

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Q. Who among the following do not fall under the category of External Customers?

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Q. According to ASQ survey, which of the following is not part of customer perceptions?

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Q. In the modern world, warranty attached to a product attracts and build markets.

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Q. Reputation of a firm brings the market to them and fetches them more customers.

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Q. Which among the following is not a factor influencing customer perception of quality before making a purchase?

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Q. Which among the following does not fall under the category of factors influencing customer perception of quality before making a purchase?

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Q. Which among the following does not fall under the category of factors influencing customer perception of quality at the point of making a purchase?

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Q. Which among the following is not a factor influencing customer perception of quality at the point of making a purchase?

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Q. Which among the following is not a factor influencing customer perception of quality after making a purchase?

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Q. Which of the following is not the best way to gather information about customer needs?

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Q. Which of the following cannot be considered as a technique to gather information about customer needs?

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Q. Which of the following is false regarding the Kano Model of Customer Satisfaction?

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Q. Complaints, industry standards, and what your competitors are doing are techniques to gather information about Basic Needs.

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Q. The customer needs that keep a company in the market are called ___________

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Q. Market research, focus groups, Surveys, Clinics, Interviews, and Contextual Enquiry are techniques to gather information about Performance Needs.

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Q. The customer needs that bring with them pleasant surprises and customer delight are called ________________

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Q. The expression of dissatisfaction with a product/service, either orally or in writing, from an internal customer or external customer is called _______

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Q. Which of the following is not a tool used to collect customer complaints?

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