Question

What is the role of creativity in achieving excellence in performance?

a.

It is not necessary for achieving excellence

b.

It leads to finding new ways to improve management systems, marketing strategy, and resource utilization

c.

It is limited to developing new products only

d.

It only affects the growth of the organization

Answer: (b).It leads to finding new ways to improve management systems, marketing strategy, and resource utilization Explanation:Excellence in performance is achieved through innovation and creativity. New ideas are needed to improve management systems, marketing strategy, and resource utilization, which leads to economies being effected, quality being enhanced, new products being developed, new markets being opened up, and growth being made possible.

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Q. What is the role of creativity in achieving excellence in performance?

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