Question

The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of

a.

geographic segmentation

b.

demographic segmentation

c.

psychographic segmentation

d.

behavioral segmentation

Answer: (b).demographic segmentation

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Q. The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of

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