Q. According to customer's four Ps, the 'communication' is part of

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Q. The market development is the result of introducing

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Q. In smaller companies, the pricing strategies are handled by

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Q. Return on Investment on marketing (ROI) can be assessed as

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Q. The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as

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Q. The industrial products are classified on the basis of

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Q. The 'Nivea' introduced and markets product line for men including body wash and shaving gels is example of

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Q. The marketing strategy starts with

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Q. The natural products such as fish, crude petroleum and iron are classified as

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Q. To create profits, the company must

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Q. The customer buying behavior such as little planning before buying products is included in

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Q. The price on which it is limit that no less profits would be accepted less than this price is classified as

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Q. The products that are usually distributed through fewer stores but with increased customer services is called

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Q. The specific amount of money the company demands from customers for its product or services is classified as

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Q. The blood donations to the Red Cross is a classic example of

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Q. The strong brand preferences and loyalty plays a role in buying of

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Q. The types of consumer products are

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Q. The whole marketing strategy of a company should support

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Q. The logistic network which moves the materials from suppliers to the manufacturing unit is classified as

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Q. The market which is segmented on the basis of negative and hostile attitude toward product is considered as

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