Q. If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is

View solution

Q. Selection of one or more segments to enter is called

View solution

Q. The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as

View solution

Q. The most crucial and first step in marketing process is

View solution

Q. The types of vertical marketing system are

View solution

Q. The legal and management consulting are best classified as

View solution

Q. Firstly, the marketers must think about

View solution

Q. The SBU's with low growth whereas high market share are considered as

View solution

Q. Strategic planning is strategic fit between organizations changing marketing opportunities and its

View solution

Q. The low customer involvement is part of

View solution

Q. The types of good value pricing includes

View solution

Q. Services provided by marketing channels to their customer in a collective way is classified as

View solution

Q. The system in which company creates partnerships with different channels to deliver their market offering is classified as

View solution

Q. The strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as

View solution

Q. Considering marketing channel system, the strategies used by companies to manage intermediaries are

View solution

Q. The guarantees of products by its manufacturers and offer payment terms are classified as

View solution

Q. The unit numbers permitted by channels for a typical customer in one single purchase is classified as

View solution

Q. The situation when companies use two or more different channels is classified as

View solution

Q. The intermediaries that perform functions of selling goods of different manufacturers are classified as

View solution

Q. While considering marketing channels, the examples of agents are

View solution