Q. The customers who loss averse tend to underweight the

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Q. The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as

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Q. The needs that arise from physiological states such as hunger and thirst are classified as

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Q. The perceptual process in which customer's remember good points about brand as compared to competing brand is

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Q. The process through which we organize, select and compile information to create meaningful picture is classified as

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Q. When the product is risky it can affect the well-being of buyer mentally and is classified as

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Q. When the customer chooses the brands on its own perception for important attributes, it is classified as

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Q. The marketer's must work hard in the marketing type of

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Q. The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as

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Q. The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as

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Q. The way in which choices are seen and presented by a decision maker is classified as

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Q. The customer will be delighted of the purchase if it is

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Q. The customer is disappointed of the purchase if

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Q. The unseen messages in ads that are unnoticeable but can affect consumer's buying behavior is called

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Q. The form of human society 'social stratification' is classified as

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Q. The product failure that cause opportunity cost of finding other market offering is classified as

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Q. According to expectancy model, the process of altering beliefs about the brand is classified as

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Q. The area's specific subculture and social class is classified as

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Q. The information is collected from consumer rating organizations and mass media is classified as

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Q. When more and more extrinsic factors play role in the buying decision, the customer most probably follow

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