Q. The retention, acquisition and some add-on spending together makes up

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Q. The value creation practices such as budging and documenting is classified as

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Q. The stage which describes extrinsic properties to meet customer's social needs is considered as

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Q. The higher levels of energy and differentiation are shown by

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Q. The report on company's past performance which indicates current value of the brand is considered as

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Q. The low priced brands in the brand portfolio of particular Company are classified as

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Q. The offering of all brands and the brand lines by a particular Company is considered as

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Q. In brand dynamics, the emotional and rational attachments of specific brands is considered as

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Q. The highly energized differentiation, esteem, knowledge and relevance are shown by

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Q. The branding strategy is also called

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Q. The stages in the brand development according to successive quadrants are considered as

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Q. The brands used by retailers or distributors to attract large number of customer's are classified as

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Q. The net present value of forecasted brand earnings is classified as

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Q. The name, symbol, design or combination of all of these with intention to differentiate products is classified as

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Q. In value stages, the marketing program investment must consider

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Q. In BVA, the measurement of customer's awareness of brand is classified as

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Q. In value stages, the shareholder value must consider

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Q. The value creation practices such as welcoming and governing is classified as

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Q. In brand dynamics, the relevance to consumer needs within an affordable price is classified as

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Q. All the products in category and line extensions a seller makes particularly is classified as

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