Q. The major categories of raw materials are included in

View solution

Q. The emergency, goods and impulse goods are the types of

View solution

Q. The ease of fixing the flaw or malfunction of the product is classified as

View solution

Q. The kind of convenience goods that are purchased by consumers on regular basis are classified as

View solution

Q. The example of products include

View solution

Q. The repair items and operating supplies are classified as the types of

View solution

Q. The set of all goods or services that are offered for sale by a specific buyer is classified as

View solution

Q. The type of goods that are tangible in nature and are normally survived for several uses are classified as

View solution

Q. The examples of services are

View solution

Q. Anything that can be offered by any manufacturers in market to satisfy the demands is classified as

View solution

Q. In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as

View solution

Q. The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as

View solution

Q. The level at which the primary characteristics of products are operated is classified as

View solution

Q. The group of products includes the recognized product family in the product hierarchy is classified as

View solution

Q. The portable factory and office equipment such as hand tools, desks and personal computers are classified as

View solution

Q. According to customer value hierarchy, the second level is one in which the marketer converts core benefits into

View solution

Q. In fourth level of customer value hierarchy, the marketer converts the expected products into

View solution

Q. The ways in which a company can do the product line stretching are

View solution

Q. The measure of expected life of any product under stressful conditions is classified as

View solution

Q. The co-branding is also known as

View solution