Q. The perishable, variable and intangible goods that require more supplier creditability, adaptability and quality control are classified as

View solution

Q. The shopping goods that are similar in quality and have different prices to justify the comparisons of shopping goods are classified as

View solution

Q. The examples of farm products included

View solution

Q. The group of related items in a large variety that performs tasks in compatible manner is classified as

View solution

Q. The capital items include

View solution

Q. In branding, when two or more well perceived brands collaborate together to market product is classified as

View solution

Q. The examples of non-durable goods are

View solution

Q. The formal statement by the manufacturer of the product regarding its performance is classified as

View solution

Q. The number of variants of each product offers in a line is classified as

View solution

Q. The co-branding is also known as

View solution

Q. The measure of expected life of any product under stressful conditions is classified as

View solution

Q. The ways in which a company can do the product line stretching are

View solution

Q. In fourth level of customer value hierarchy, the marketer converts the expected products into

View solution

Q. According to customer value hierarchy, the second level is one in which the marketer converts core benefits into

View solution

Q. The portable factory and office equipment such as hand tools, desks and personal computers are classified as

View solution

Q. The group of products includes the recognized product family in the product hierarchy is classified as

View solution

Q. The level at which the primary characteristics of products are operated is classified as

View solution

Q. The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as

View solution

Q. In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as

View solution

Q. Anything that can be offered by any manufacturers in market to satisfy the demands is classified as

View solution