Question

The business strategy in which the company builds image by creating identity on the features such as quality, new technology and exceptional service is classified as

a.

differentiation strategy

b.

low cost leader strategy

c.

performance positioning strategy

d.

both a and b

Answer: (a).differentiation strategy

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Q. The business strategy in which the company builds image by creating identity on the features such as quality, new technology and exceptional service is classified as

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