Question

What does sensitivity to information in journals and industry-related conferences help with in SWOT analysis?

a.

Determining resources available for exploitation

b.

Identifying internal factors

c.

Identifying external factors

d.

Catching the "buzz"

Answer: (d).Catching the "buzz" Explanation:Analysis of O and T would require sensitivity to information in journals and in industry-related conferences or experts in various fields. Top managers make it a point to read a variety of journals and attend many meetings where experts may either speak or participate in discussions. The purpose is to catch the "buzz".

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Q. What does sensitivity to information in journals and industry-related conferences help with in SWOT analysis?

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