Question

What is the defining characteristic of Generation Y?

a.

Racial and ethnic diversity

b.

Technically savvy

c.

Immune to traditional marketing and sales pitches

d.

Involvement in family purchases

Posted under IC90 Human Resource Management

Answer: (b).Technically savvy Explanation:Generation Y are incredibly sophisticated, technically savvy, immune to traditional marketing and sales pitches, and raised in dual-income families.

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