Question

How does launching a new product with innovative design features affect the risk discount rate?

a.

It decreases the risk discount rate due to diversification benefits.

b.

It has no impact on the risk discount rate.

c.

It increases the risk discount rate to satisfy shareholders' demand for higher returns.

d.

It stabilizes the risk discount rate regardless of market conditions.

Answer: (c).It increases the risk discount rate to satisfy shareholders' demand for higher returns. Explanation:Launching a new product with innovative design features changes the market's evaluation of the company's riskiness. This change in risk perception leads to an increased demand for higher returns from the company's shareholders. Consequently, the risk discount rate needs to be higher to satisfy this demand for higher returns.

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Q. How does launching a new product with innovative design features affect the risk discount rate?

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