Question

What is the purpose of profit criteria in pricing a product?

a.

To ensure that the product generates maximum revenue.

b.

To meet regulatory requirements for profit margins.

c.

To set a benchmark for the return on capital and overall profitability.

d.

To minimize the impact of market fluctuations on pricing decisions.

Answer: (c).To set a benchmark for the return on capital and overall profitability. Explanation:Profit criteria are used to establish a benchmark for the return on capital and overall profitability of a product. This helps ensure that the price charged for the product generates satisfactory profits given the underlying assumptions and risks.

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Q. What is the purpose of profit criteria in pricing a product?

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