Q. The changes made in the product characteristics such as quality, style and features are calledThe 'non-probability sample' includesThe strategy of introducing new product in existing market is classified as

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Q. The logistic network which moves finished product from company to resellers and then to end users is classified as

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Q. The research which is used to describe market potential of any market offering is best classified as

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Q. In marketing strategy, the advertising and personal selling can be referred as

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Q. The 'Family Dollar' is evaluating one location out of many by checking nearby areas conditions is an example

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Q. The arrangement of different market performance measures as a single display to monitor results is classified as

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Q. The unfavorable external factors or trends that may pose a challenge to company are called

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Q. The kind of understanding the company gets from marketing information is known as

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Q. The concept of logistics which focuses on teamwork in the whole supply chain management to maximize performance of a distribution system is classified as

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Q. The breakeven pricing strategy is also called

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Q. The marketing channel that involves one or more intermediaries to made their products available to final buyers is classified as

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Q. The strategy of launching new product in new market is known as

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Q. The process which involves controlling, implementing and planning the materials and final goods to meet final customer at high profits is classified as

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Q. The kind of advantage gained by offering greater value to customers as compared to competitors is classified as

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Q. The Company whose strategies are based on the idea of delivering superior brand value to its targeted segment is classified as

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Q. The independent service provider of logistics who can do all the functions required by clients is classified as

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Q. The network of company's supply chain and its customers is called

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Q. The process of comparing own products or services to leading firms practices to improve performance and quality is called

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Q. If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as

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Q. The total number of level of intermediaries represent the

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