Q. The process of comparing own products or services to leading firms practices to improve performance and quality is called

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Q. If the company B sell its products through retailers and wholesalers then the channel used by company B is classified as

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Q. The total number of level of intermediaries represent the

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Q. The arrangement of vertical management system which integrates stages of distribution and production under single umbrella is classified as

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Q. The disagreement between different marketing channel regarding the roles, rewards and goals is called

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Q. The vertical marketing system in which different stages of production and distribution coordinates through capacity of one of parties is classified as

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Q. The basic competitive strategies includes

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Q. The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

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Q. The type of franchise network in which the company has network of non-dependent franchised dealers is classified as

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Q. In external environment, the favorable factors and trends are classified as

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Q. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as

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Q. The market segmentation based on customers seeking brands that deliver benefits is example of

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Q. According to four Ps of marketing, the inventory and logistics services are classified as

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Q. Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as

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Q. The strategies in which position of company on the best possible strategic advantage against competitors are classified as

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Q. In the four Ps of marketing mix, the brand name can be classified as

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Q. If the company provides products or services less than its cost then the company will

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Q. According to competitive positions, the main focus of market challenger strategy is to

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Q. The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as

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Q. The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as

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