Q. The 'Regent Seven Seas Cruise Line' invites customers by saying "luxury goes exploring" is an example of

View solution

Q. The type of franchise network in which the company has network of non-dependent franchised dealers is classified as

View solution

Q. In external environment, the favorable factors and trends are classified as

View solution

Q. In marketing channels, the conflict occurs at different levels of same marketing channel is classified as

View solution

Q. The market segmentation based on customers seeking brands that deliver benefits is example of

View solution

Q. According to four Ps of marketing, the inventory and logistics services are classified as

View solution

Q. Considering competitive positions, the firm who wants to hold market share in its industry without rocking boat is classified as

View solution

Q. The strategies in which position of company on the best possible strategic advantage against competitors are classified as

View solution

Q. In the four Ps of marketing mix, the brand name can be classified as

View solution

Q. If the company provides products or services less than its cost then the company will

View solution

Q. According to competitive positions, the main focus of market challenger strategy is to

View solution

Q. The integrated system which consists of consumer needs analysis, identifying alternatives, setting objectives and evaluating alternatives is classified as

View solution

Q. The Company who follows balanced approach to both competitors and customers while designing its strategies is classified as

View solution

Q. The market offering that is essentially intangible is called

View solution

Q. The SBU's in 'Stars' category requires

View solution

Q. The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as

View solution

Q. The loss in sales because of poor quality raw materials have been used in production is concluded in company?s

View solution

Q. The situation in which company is making more sales with its existing product is classified as

View solution

Q. Permanent and ordered division in society on basis of values and interests is called

View solution

Q. According to marketing four Ps, the credit terms can be classified as

View solution