Q. The market offering that is essentially intangible is called

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Q. The SBU's in 'Stars' category requires

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Q. The pricing strategy which starts with ideal price and targets the cost which ensures that set price will be met is classified as

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Q. The loss in sales because of poor quality raw materials have been used in production is concluded in company?s

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Q. The situation in which company is making more sales with its existing product is classified as

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Q. Permanent and ordered division in society on basis of values and interests is called

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Q. According to marketing four Ps, the credit terms can be classified as

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Q. Considering the strategic planning, the 'Organizations purpose' statement is known as

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Q. In measuring consumer's major AIO dimensions, the 'activities' includes

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Q. From the buyer's point of view, the product is considered as

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Q. The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as

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Q. The SBU's of a company with low market share and growth rate are considered in

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Q. The only element which is cause of income for company is

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Q. Evaluation of the profitability of each segment is called

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Q. The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as

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Q. The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as

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Q. In growth-share matrix, the high growth and high share SBU's are considered as

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Q. The major pricing strategies does not includes

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Q. The sum of variable costs and fixed costs is called

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Q. The products or market offering bought by consumers for personal consumption are classified as

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