Q. The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as

View solution

Q. In growth-share matrix, the high growth and high share SBU's are considered as

View solution

Q. The major pricing strategies does not includes

View solution

Q. The sum of variable costs and fixed costs is called

View solution

Q. The products or market offering bought by consumers for personal consumption are classified as

View solution

Q. The buying of products such as 'fast food' is an example of

View solution

Q. The Company?s key businesses are known as

View solution

Q. The customers who adopt new ideas and rarely are leaders are classified as

View solution

Q. The social class group who rely heavily on inherited wealth is best classified as

View solution

Q. The procedure of arranging a product to occupy distinct place in target customers mind is called

View solution

Q. The businesses and products collectively make a company's

View solution

Q. The second step of value based pricing is to

View solution

Q. The pricing strategy in which prices are based on cost of distribution and production plus fair return rate is classified as

View solution

Q. The delivery and credit services are part of

View solution

Q. The adopter group 'early adopters' is classified as

View solution

Q. In marketing analysis, the result evaluation of marketing activities is part of

View solution

Q. The products or services having significant group of buyers who are willing to make purchase efforts are called

View solution

Q. The negative situational factors are part of

View solution

Q. The factors that must be considered while designing the pricing strategies are

View solution

Q. The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called

View solution