Q. The adopter group 'early adopters' is classified as

View solution

Q. In marketing analysis, the result evaluation of marketing activities is part of

View solution

Q. The products or services having significant group of buyers who are willing to make purchase efforts are called

View solution

Q. The negative situational factors are part of

View solution

Q. The factors that must be considered while designing the pricing strategies are

View solution

Q. The movement by concerned government agencies and citizens towards improvement and protection of future and current living environment is called

View solution

Q. The lot of marketing efforts are required to market the products and services for the product category called

View solution

Q. The higher is the gap between product performance and customer expectations, the customer is

View solution

Q. The type of value based pricing includes

View solution

Q. The adopter group 'innovators' are

View solution

Q. The sustainable marketing principles does not include

View solution

Q. The buyer decision process starts with

View solution

Q. The resources such as oil, coal, gas and other minerals are known as

View solution

Q. The markets including buyers in other countries are called

View solution

Q. The Company?s microenvironment includes

View solution

Q. In 'stages of adoption process', the stage in which customer considers whether to try product or not to is classified as

View solution

Q. The markets in which the goods are bought for personal consumption by the individuals and households are called

View solution

Q. The 'customer markets' & 'publics' are included in company's environment called

View solution

Q. If the unit cost is $15 and desired return rate on sales is 0.30 then markup price is

View solution

Q. The economies consuming their own industrial outputs are known as

View solution