Q. Considering the strategic planning, the 'Organizations purpose' statement is known as

View solution

Q. In measuring consumer's major AIO dimensions, the 'activities' includes

View solution

Q. From the buyer's point of view, the product is considered as

View solution

Q. The kind of products that does not provide immediate satisfaction neither provide long term benefits to consumers are classified as

View solution

Q. The SBU's of a company with low market share and growth rate are considered in

View solution

Q. The only element which is cause of income for company is

View solution

Q. Evaluation of the profitability of each segment is called

View solution

Q. The kind of products that does not provide immediate satisfaction but provide long term benefits to consumers are classified as

View solution

Q. The kind of products that provides immediate satisfaction and also provide long term benefits to consumers are classified as

View solution

Q. In growth-share matrix, the high growth and high share SBU's are considered as

View solution

Q. The major pricing strategies does not includes

View solution

Q. The sum of variable costs and fixed costs is called

View solution

Q. The products or market offering bought by consumers for personal consumption are classified as

View solution

Q. The buying of products such as 'fast food' is an example of

View solution

Q. The Company?s key businesses are known as

View solution

Q. The customers who adopt new ideas and rarely are leaders are classified as

View solution

Q. The social class group who rely heavily on inherited wealth is best classified as

View solution

Q. The procedure of arranging a product to occupy distinct place in target customers mind is called

View solution

Q. The businesses and products collectively make a company's

View solution

Q. The second step of value based pricing is to

View solution