Q. The tendency to which experiences of potential customers fits with the innovation is called

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Q. A company's microenvironment, the 'general publics' consists of

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Q. In 'adoption process for new products', the customer seek information in the

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Q. The types of consumer buying behavior are

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Q. The mental process in which customer ends up as buyer of a new product is called

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Q. The highly involved consumer buying behavior and customers perceive fewer differences among brands is called

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Q. The cultural factors must include

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Q. In social class grouping, the white and blue collar workers with average pay can be classified as

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Q. If product performance exceeds customer expectations, the customer is

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Q. The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called

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Q. The companies that targets market very narrowly is called

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Q. Niche marketing helps more in

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Q. The Toyota Corporation which produces several different brands of cars is an example of

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Q. The Royal Caribbean hotel chain which targets families and high energy couples is an example of

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Q. The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as

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Q. The countries having industrial economic structure are

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Q. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as

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Q. The 'market segmentation' includes

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Q. The kind of product mix and marketing mix which appeals large number of buyers is called

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Q. The segment that could be reached easily and well served is considered as

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