Q. The types of consumer buying behavior are

View solution

Q. The mental process in which customer ends up as buyer of a new product is called

View solution

Q. The highly involved consumer buying behavior and customers perceive fewer differences among brands is called

View solution

Q. The cultural factors must include

View solution

Q. In social class grouping, the white and blue collar workers with average pay can be classified as

View solution

Q. If product performance exceeds customer expectations, the customer is

View solution

Q. The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called

View solution

Q. The companies that targets market very narrowly is called

View solution

Q. Niche marketing helps more in

View solution

Q. The Toyota Corporation which produces several different brands of cars is an example of

View solution

Q. The Royal Caribbean hotel chain which targets families and high energy couples is an example of

View solution

Q. The way of designing international channels to manage entire supply chain which leads to global value delivery network is classified as

View solution

Q. The countries having industrial economic structure are

View solution

Q. The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as

View solution

Q. The 'market segmentation' includes

View solution

Q. The kind of product mix and marketing mix which appeals large number of buyers is called

View solution

Q. The segment that could be reached easily and well served is considered as

View solution

Q. The global product strategy in which product to be marketed is changed a little to be adapted in foreign market is classified as

View solution

Q. The division of market on the basis of separate needs and behaviors is called

View solution

Q. The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as

View solution