Q. The market segmented on the basis of 'loyalty status of customers toward brands' is best classified as

View solution

Q. A company's targeting strategy depends on

View solution

Q. The way of selling goods produced in home country with little modification or no modification into foreign market is classified as

View solution

Q. The strategy which does not after the large market to capture smaller share is called

View solution

Q. The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of

View solution

Q. The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as

View solution

Q. The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as

View solution

Q. The way of entering foreign markets by setting up foreign manufacturing facilities is classified as

View solution

Q. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as

View solution

Q. In market segmentation evaluation, the factors must be considered are

View solution

Q. In United States, Procter and Gamble sells six different detergent brands is an example of

View solution

Q. The market which is segmented on the basis of 'readiness stage' is best classified as

View solution

Q. The group of nations that are gathered to work for common goals in regulation of international level trade is called

View solution

Q. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as

View solution

Q. The product strategy according to which product is marketed without any change in foreign market is classified as

View solution

Q. The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called

View solution

Q. The marketing strategy which focuses on 'common characteristics' of needs of consumers is called

View solution

Q. The segmentation of the market having similar buying behaviors but located in different countries

View solution

Q. The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of

View solution

Q. The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as

View solution