Question

In United States, Procter and Gamble sells six different detergent brands is an example of

a.

mass marketing

b.

segmented marketing

c.

niche marketing

d.

micromarketing

Answer: (b).segmented marketing

Interact with the Community - Share Your Thoughts

Uncertain About the Answer? Seek Clarification Here.

Understand the Explanation? Include it Here.

Q. In United States, Procter and Gamble sells six different detergent brands is an example of

Similar Questions

Explore Relevant Multiple Choice Questions (MCQs)

Q. The market which is segmented on the basis of 'readiness stage' is best classified as

Q. The group of nations that are gathered to work for common goals in regulation of international level trade is called

Q. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as

Q. The product strategy according to which product is marketed without any change in foreign market is classified as

Q. The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called

Q. The marketing strategy which focuses on 'common characteristics' of needs of consumers is called

Q. The segmentation of the market having similar buying behaviors but located in different countries

Q. The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of

Q. The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as

Q. The international marketing strategy according to which company uses same marketing mix in all the international markets is called

Q. The market segmented on the basis of usage rates such as 'heavy user' or 'light user' is classified as

Q. Segmentation of international markets on the basis of overall economic development is an example of

Q. The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called

Q. The division of market on the basis of marital status of consumers such as 'single consumers' and 'married consumers' is an example of

Q. The type of joint venture according to which domestic company exports management services instead of exporting goods is classified as

Q. The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as

Q. Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as

Q. Segmentation of international markets such as amount of bureaucracy in a country is an example of

Q. The way of entering into foreign markets by partnering with other firms to produce any market offering is called

Q. The 'Champion' segments market according to the benefits consumers seek in their athletic wear is an example of

Recommended Subjects

Are you eager to expand your knowledge beyond Marketing and Marketing Management? We've handpicked a range of related categories that you might find intriguing.

Click on the categories below to discover a wealth of MCQs and enrich your understanding of various subjects. Happy exploring!