Q. The strategy which does not after the large market to capture smaller share is called

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Q. The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of

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Q. The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as

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Q. The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as

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Q. The way of entering foreign markets by setting up foreign manufacturing facilities is classified as

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Q. If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as

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Q. In market segmentation evaluation, the factors must be considered are

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Q. In United States, Procter and Gamble sells six different detergent brands is an example of

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Q. The market which is segmented on the basis of 'readiness stage' is best classified as

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Q. The group of nations that are gathered to work for common goals in regulation of international level trade is called

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Q. The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as

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Q. The product strategy according to which product is marketed without any change in foreign market is classified as

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Q. The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called

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Q. The marketing strategy which focuses on 'common characteristics' of needs of consumers is called

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Q. The segmentation of the market having similar buying behaviors but located in different countries

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Q. The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of

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Q. The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as

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Q. The international marketing strategy according to which company uses same marketing mix in all the international markets is called

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Q. The market segmented on the basis of usage rates such as 'heavy user' or 'light user' is classified as

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Q. Segmentation of international markets on the basis of overall economic development is an example of

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