Q. Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by

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Q. The number of intermediaries that made products or services available to final customer are classified as

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Q. The new product pricing strategy through which the companies set lower prices to gain large market share is classified as

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Q. The SBU's considered as 'Cash Cows' requires

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Q. In business buying process, the group who manage and control information flow is classified as

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Q. The stage in buying behavior which follows supplier's selection and discuss final specification of raw materials is classified as

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Q. In business buying process, the one who uses the product is called

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Q. The pricing strategy in which prices are set lower to actual price to trigger short term sales is classified as

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Q. The second step in new product development is

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Q. In business buying process, the group having informal or formal power of approving suppliers is classified as

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Q. According to 'real-win-worth doing' proposition, company analysis about competitive advantage is part of

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Q. The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as

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Q. Public relations' can be classified as

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Q. The PLC stage in which recently developed product is made available to customers for first time purchase is called

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Q. The standard shape of curve of product life cycle is mostly followed by

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Q. The 'marketing strategy statement' first part consists of

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Q. In the product life cycle, the decline stage consists of

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Q. The trading of raw material through online sources between buyers and sellers is classified as

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Q. The kind of reduction made to those buyers who buy large volumes of products is classified as

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Q. The pricing issue arise when manufacturer could not force dealers or retailers to charge a specific price is classified as

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