Q. The customers who are community group leaders and carefully adopt new ideas are called

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Q. The market coverage strategy which captures the large share of one or more segments is called

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Q. The customer adopter groups include

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Q. In positioning statement, the first thing that must be stated is

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Q. The traits that can help defining someone's personality includes

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Q. Because of experience, the changes in individual behavior is referred as

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Q. The variables such as market and product variability plays a role in designing of

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Q. The subcultures includes

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Q. The factors influence innovation's rate of adoption are

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Q. According to brand personality traits, the 'sincerity' is concluded as brand being

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Q. The segmentation based on climate basis is an example of

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Q. The group which adopts innovation only after it becomes a tradition is classified as

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Q. The company marketing mix that target market segments very broadly is called

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Q. The 'limited fit' between customer needs and company's product is shown by

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Q. The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

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Q. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called

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Q. The type of market offerings that customers buy without committing any buying efforts are called

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Q. Major environmental forces are

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Q. The product or service that can satisfy a need or want is called

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Q. The products and services consumers shop frequently are classified as

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