Q. The factors influence innovation's rate of adoption are

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Q. According to brand personality traits, the 'sincerity' is concluded as brand being

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Q. The segmentation based on climate basis is an example of

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Q. The group which adopts innovation only after it becomes a tradition is classified as

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Q. The company marketing mix that target market segments very broadly is called

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Q. The 'limited fit' between customer needs and company's product is shown by

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Q. The approach of message execution which follows format of style, tone, words and format to execute message of advertising is classified as

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Q. The firm providing marketing services such as assisting different companies in preparing, planning, implementing and evaluating the advertising programs is called

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Q. The type of market offerings that customers buy without committing any buying efforts are called

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Q. Major environmental forces are

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Q. The product or service that can satisfy a need or want is called

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Q. The products and services consumers shop frequently are classified as

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Q. Marketing myopia is to pay attention to

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Q. The low price sensitivity for buying the specific brand is called

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Q. The office equipment such as computers and fax machines are best examples of

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Q. The possible objectives of advertising includes

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Q. The classification of customers are of

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Q. A product is anything that is offered to market for

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Q. The buying of 'Lamborghini' automobiles by customers willing to travel great distances is an example of

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Q. The focus on distribution efficiency is integral part of

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