Q. The buying of 'Lamborghini' automobiles by customers willing to travel great distances is an example of

View solution

Q. The focus on distribution efficiency is integral part of

View solution

Q. The Company focuses on product improvements on continuous basis in the marketing concept called

View solution

Q. The products that requires mass marketing by producers and manufacturers are classified as

View solution

Q. Stock market investors are considered as example of

View solution

Q. The distinction between industrial and consumer products is because of

View solution

Q. The highly loyal but less potential profitable customer's group is of

View solution

Q. The resources and dollars allocated to companies or products promotional program are classified as

View solution

Q. The fit between customer need and company's market offering in 'Strangers' group is

View solution

Q. The cost of products or services are considered to set

View solution

Q. The good, service or idea that is perceived as new by potential customers is an example of

View solution

Q. The 'buyer's black box' consists of

View solution

Q. The researcher selects sample which is at his most ease is

View solution

Q. According to 'Maslow's hierarchy of needs', the sense and need of belonging is classified as

View solution

Q. The researcher interviews specific number of people in

View solution

Q. The brand's superiority is based on its

View solution

Q. The promotion tools such as sweepstakes, event sponsorships, samples and coupons are classified in category of

View solution

Q. The kind of costs which is directly proportional to level of production are called

View solution

Q. The pricing strategy in which the prices of products are set according to perception of buyers rather than according to cost of seller is classified as

View solution

Q. The collection, analysis and reporting of available data for any given marketing situation is classified as

View solution