Q. The method of managing promotional budget to match the outlays of competitors is called

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Q. The clothing lines distribution as casual clothes and formal clothes is a classic example of

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Q. The sales of market offering in growth stage of product life cycle are recorded as

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Q. The tests in test marketing are

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Q. The 'marketing strategy statement' third part consists of

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Q. The new brands a company develops with its own resources and R&D efforts are called

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Q. The widely accepted and currently popular style in specific or given field of art is called

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Q. In PLC stages, the phase in which products profits decline and product has been defended from competition is called

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Q. The promotion strategy in which the producers promotes goods to final customers by using sales force is classified as

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Q. The broad categories of communication channels are

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Q. The major strategies regarding promotion mix are

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Q. Considering non-personal communication channels, the billboards and posters are considered as

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Q. The communication channel through which opinion leaders are educated about market offerings to spread information about that market offering is classified as

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Q. The 'idea-reducing stage' in new product development process consists of

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Q. According to PLC stages, the stage in which the profits are non-existent because of higher expenses is said to be

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Q. The promotion technique for consumers according to which demonstrations and displays of products made at place of sale is called

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Q. The personal selling step in which the sales person asks for an order to the customer is classified as

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Q. The sales force structure in which a sales representatives works to sell specific items of product line is classified as

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Q. Considering promotional mix, the paid, non-personal promotion of ideas or market offerings by some specific sponsor is classified as

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Q. The theme of the message content which is related to self-interest of audience is classified as

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