Q. The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as

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Q. In the 'growth stage of product life cycle' the cost per customer is

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Q. The product life cycle (PLC) stages includes

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Q. The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as

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Q. The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as

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Q. The value that customers give up to get the benefits of products or services is classified as

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Q. For developing new products, the company must know its

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Q. The last step of cost based pricing is to

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Q. According to PLC stage, when a newly developed product satisfies the market then the stage it enters called

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Q. The pricing strategy in which prices are adjusted for psychological effect is classified as

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Q. The fourth step of value based pricing is to

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Q. The set price limit from which no more demand is accepted is classified as

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Q. The pricing strategy which considers setting the price after designing marketing program is classified as

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Q. The price adjustments made for volume purchases, payment of bills and off season buying includes

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Q. The 'marketing strategy statement' the second part consists of

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