Q. For developing new products, the company must know its

View solution

Q. The value that customers give up to get the benefits of products or services is classified as

View solution

Q. The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as

View solution

Q. The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as

View solution

Q. The product life cycle (PLC) stages includes

View solution

Q. In the 'growth stage of product life cycle' the cost per customer is

View solution

Q. The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as

View solution

Q. Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as

View solution

Q. The second step in cost based pricing is to

View solution

Q. The first step of cost based pricing strategy is to

View solution

Q. The first step of value based pricing is to

View solution

Q. If customers perceive that price of product is greater than the value it provides to customer then the customer

View solution

Q. The type of cost reduction made for channel members who perform the functions of record keeping, storing and selling is classified as

View solution

Q. The pricing issues within channel levels includes

View solution

Q. The pricing strategy which is used in market penetration strategy is

View solution

Q. The kind of pricing strategy which allow sellers to continuously adjust prices according to needs and characteristics of customers is classified as

View solution

Q. The type of cost reduction made for buyers who pay their accounts payable promptly is classified as

View solution

Q. Finding new segments and new users which can result in increased consumption of market offering is said to be

View solution

Q. The prices that buyers keep in their mind and compare the price of given product to other product's prices are called

View solution

Q. The pricing strategy which combines prices of two or more products in a combo pack is classified as

View solution