Q. The first step of value based pricing is to

View solution

Q. The first step of cost based pricing strategy is to

View solution

Q. The second step in cost based pricing is to

View solution

Q. Considering pricing strategies, the price issue that arise when sellers set prices with opinion from competitors is classified as

View solution

Q. The process of involving the pool of communities for idea building such as customers, employees and even public at large is classified as

View solution

Q. In the 'growth stage of product life cycle' the cost per customer is

View solution

Q. The product life cycle (PLC) stages includes

View solution

Q. The kind of pricing strategy in which one product or service is sold for two different prices without any differences in cost is classified as

View solution

Q. The pricing strategy for new product through which revenues are collected from segments willing to pay higher prices is classified as

View solution

Q. The value that customers give up to get the benefits of products or services is classified as

View solution

Q. For developing new products, the company must know its

View solution

Q. The last step of cost based pricing is to

View solution

Q. According to PLC stage, when a newly developed product satisfies the market then the stage it enters called

View solution

Q. The pricing strategy in which prices are adjusted for psychological effect is classified as

View solution

Q. The fourth step of value based pricing is to

View solution

Q. The set price limit from which no more demand is accepted is classified as

View solution

Q. The pricing strategy which considers setting the price after designing marketing program is classified as

View solution

Q. The price adjustments made for volume purchases, payment of bills and off season buying includes

View solution

Q. The 'marketing strategy statement' the second part consists of

View solution