Q. The market segmentation done on basis of 'occupation' and 'education' of customers is an example of

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Q. The product support services are part of

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Q. The less involved consumer buying behavior in which customers perceive few differences between brands is called

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Q. In marketing, the potential customer's familiarity with advertising creates

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Q. The sustainable marketing principle which states that company should organize and view its marketing mix activities by keeping customer view in mind is called

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Q. The segmentation of market in groups having similar needs and wants is known as

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Q. The products that customers buy after careful comparison on price and quality are called

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Q. The buying of products such as 'laundry detergents' is an example of

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Q. Coca-Cola creates marketing programs targeting teen agers world widely is an example of

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Q. The industry installations and equipment are classified in group of

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Q. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called

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Q. The process of segmenting the market and identifying which segments to target is classified as

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Q. The 'wireless communication' is an example of

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Q. The BlackBerry 'on the go connectivity' specific feature is part of

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Q. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as

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Q. At the final level of planning products, the planners turn the actual product into

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Q. The high-priced photographic equipment is an example of

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Q. The positioning statement first states the

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Q. The pricing technique which considers pricing for customers living in different locations around the world is classified as

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Q. According to 'real-win-worth doing' proposition, analysis of checking profit potential for new product is part of

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