Q. The process of dividing potential customers on the basis of common needs or characteristics and buying behaviors is called

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Q. The process of segmenting the market and identifying which segments to target is classified as

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Q. The 'wireless communication' is an example of

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Q. The BlackBerry 'on the go connectivity' specific feature is part of

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Q. If the men and women respond similarly to the marketing efforts for soft drinks, the segment should be considered as

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Q. At the final level of planning products, the planners turn the actual product into

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Q. The high-priced photographic equipment is an example of

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Q. The positioning statement first states the

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Q. The pricing technique which considers pricing for customers living in different locations around the world is classified as

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Q. According to 'real-win-worth doing' proposition, analysis of checking profit potential for new product is part of

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Q. In PLC stages, the stage in which sales and profits declines is called

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Q. The two broad strategies for new products are

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Q. The kind of allowances that are made to reward dealers for participating in support programs and other advertising campaigns are called

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Q. The distribution of branded products through one or few outlets is called

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Q. In PLC stages, the stage in which the company's investment costs mount is classified as

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Q. The competitors in the growth stage of product life cycle are

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Q. Finding and developing the alternative concepts is part of

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Q. The maintenance and business advisory services are included in

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Q. The pricing strategies related to product mix consists of

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Q. If the lawn mower is bought for house backyard, the lawn mower is classified as

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