Q. The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as

View solution

Q. The kind of retailer whose product line consists of airlines, colleges and hotels is classified as

View solution

Q. The group of independent retailers that are engaged in group buying and are sponsored by group of wholesalers is considered as

View solution

Q. Considering types of wholesalers, the types of agents are

View solution

Q. The organized movement by government agencies and citizens towards betterment of buyers as compared to sellers is classified as

View solution

Q. The classic examples of deficient products are

View solution

Q. The sustainable marketing principle which states that company must considers society's long term interest, consumer wants and company requirements is called

View solution

Q. The classic examples of salutary products are

View solution

Q. A company's microenvironment does not include

View solution

Q. The Company will face low sales and low markups if company set its prices

View solution

Q. The managerial approach which focuses on bringing up ideas that helps producing profits as well preserve living environment is called

View solution

Q. The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as

View solution

Q. The classic examples of pleasing products are

View solution

Q. The environmentally and socially sustainable marketing to meet present needs of customers and preserving need fulfillment for future generations is called

View solution

Q. The sustainable marketing principle which states that company must seek real marketing and product improvement is classified as

View solution

Q. The classic examples of desirable products are

View solution

Q. The kind of products that does not benefit consumers in long run but can immediate satisfy consumers are classified as

View solution

Q. The list of products depending upon long run consumer benefits and consumer satisfaction does not includes

View solution

Q. According to service quality model, the willingness of employees to solve the problems of the customers is classified as

View solution

Q. Considering the categories of services mix, the air travel with eatable is classified as

View solution