Question

The pricing strategy used to set prices for products that are optional with the main product bought is called

a.

competitive pricing

b.

captive product pricing

c.

optional product pricing

d.

product line pricing

Answer: (c).optional product pricing

Interact with the Community - Share Your Thoughts

Uncertain About the Answer? Seek Clarification Here.

Understand the Explanation? Include it Here.

Q. The pricing strategy used to set prices for products that are optional with the main product bought is called

Similar Questions

Explore Relevant Multiple Choice Questions (MCQs)

Q. The basing point pricing, uniform delivered pricing, zone pricing and freight absorption pricing are all types of

Q. The luxury products such as Rolex watches are best classified as

Q. The new product pricing strategy through which company makes more profitable sales by selling out fewer units is classified as

Q. The reduction in prices made on larger purchases is classified as

Q. The stage of product life cycle in which the product has achieved acceptance from its potential buyers is called

Q. The product packaging is futile part of

Q. The less frequently purchased consumer products are called

Q. In PLC stages, the stage in which the product has rapid market acceptance and profits are likely to increase slightly is called

Q. To form significant picture of the world, the process of information selection, organizing and interpreting is referred as

Q. If a customer buys a cell phone and buy the Bluetooth hands free later then pricing strategy used in this situation is called

Q. Considering products and service classification, the marketing offering such as furniture is an example of

Q. The issue arise from pricing when big seller sells below cost to put the new small competitors out of business and capture large market share is classified as

Q. The type of reduction made from list price is classified as

Q. The pricing technique in which the customer pays delivery charges for the shipment from factory to the destined address is classified as

Q. In the 'maturity stage of product life cycle' the cost per customer is

Q. The products whose classes are based on customer's need and behavior are called

Q. The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as

Q. The price of product is subtracted from variable cost than divided by fixed cost for calculation is

Q. The price discrimination in which same market offers it's priced at two different levels, on the basis of consumer perception is classified as

Q. The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as

Recommended Subjects

Are you eager to expand your knowledge beyond Marketing and Marketing Management? We've handpicked a range of related categories that you might find intriguing.

Click on the categories below to discover a wealth of MCQs and enrich your understanding of various subjects. Happy exploring!