Q. The cereal brand converted low involvement into high involvement by introducing it healthy is classified as

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Q. The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as

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Q. The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of

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Q. The celebrity endorsements and objects that bring positive feeling in attitude formation of customer's is classified in

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Q. The first step in buying, decision process is to

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Q. The basic determinant of any customer's buying behavior is classified as

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Q. The consumers who seek the answer of 'how we see ourselves' is a concept named

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Q. The complete set of stored information and information strength is classified as

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Q. The influential model of attitude change and attitude formation is

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Q. The customers who loss averse tend to underweight the

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Q. The theory in which consumers make their own alternatives on the basis of benefits and failure is classified as

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Q. The needs that arise from physiological states such as hunger and thirst are classified as

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Q. The perceptual process in which customer's remember good points about brand as compared to competing brand is

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Q. The process through which we organize, select and compile information to create meaningful picture is classified as

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Q. When the product is risky it can affect the well-being of buyer mentally and is classified as

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Q. When the customer chooses the brands on its own perception for important attributes, it is classified as

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Q. The marketer's must work hard in the marketing type of

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Q. The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as

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Q. The tendency of interpreting useful information in a way that it fits customer's preconceptions is classified as

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Q. The way in which choices are seen and presented by a decision maker is classified as

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