Q. When the customers possess sufficient ability and motivation, they always follow

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Q. The process of tracing customer's motivation from instrumental to terminal ones is classified as

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Q. The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as

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Q. The changes in behavior occur because of some experiences is classified as

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Q. The factors that influence the purchase decision and purchase intention are

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Q. The criteria or standard of how marketing offering meet the initial demand is classified as

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Q. The individual characteristics of a person that include the lifestyle, values, occupation and self-concept are classified as

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Q. The 'expectancy value model' is classified as

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Q. The process of where, when and how information gets into person's memory is called

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Q. The person's activities that are expected from him to perform are classified as

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Q. The effect of references, family and statuses are classified as

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Q. The representative heuristic and availability heuristic are the types of

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Q. When the marketers offer the products which is representation of the category as a whole is classified as

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Q. The buying person's spouse and children is classified

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Q. The groups that may have direct or indirect effect on their buying behaviors and attitudes are classified as

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Q. Price augments of product impact sales

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Q. Idea of advertising efficiency initial come to prominence in the

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Q. Incremental trades are parts of

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Q. Push cash also recognized as

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Q. prime cause that several firms

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