Q. The net present value is calculated by

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Q. The stronger the brand is, the discount rate is

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Q. The 'brand asset valuator' key pillars include

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Q. The assessment of actual impact of brand knowledge on differential aspect of marketing is called

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Q. The way in which customer's think and act in terms of prices and market share is classified as

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Q. In brand dynamics, the belief for delivering product performance on consumer's short list is classified as

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Q. The assessment of brand equity potential sources by tracking consumer knowledge structure is called

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Q. The comparison of brand equity from thousands of different brands with several categories is called

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Q. The indicator which determines future value and growth is classified as

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Q. The retention, acquisition and some add-on spending together makes up

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Q. The value creation practices such as budging and documenting is classified as

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Q. The stage which describes extrinsic properties to meet customer's social needs is considered as

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Q. The higher levels of energy and differentiation are shown by

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Q. The report on company's past performance which indicates current value of the brand is considered as

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Q. The low priced brands in the brand portfolio of particular Company are classified as

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Q. The offering of all brands and the brand lines by a particular Company is considered as

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Q. In brand dynamics, the emotional and rational attachments of specific brands is considered as

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Q. The highly energized differentiation, esteem, knowledge and relevance are shown by

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Q. The branding strategy is also called

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Q. The stages in the brand development according to successive quadrants are considered as

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