Question

The extent in which value in created in customer's mind and affects market performance is considered as

a.

market multiplier

b.

customer multiplier

c.

customer multiplier

d.

program multiplier

Answer: (c).customer multiplier

Interact with the Community - Share Your Thoughts

Uncertain About the Answer? Seek Clarification Here.

Understand the Explanation? Include it Here.

Q. The extent in which value in created in customer's mind and affects market performance is considered as

Similar Questions

Explore Relevant Multiple Choice Questions (MCQs)

Q. The extent to which value shown by market performance is shown in shareholder value is considered as

Q. The parent brand introducing new product within the existing category is considered as

Q. The activities and steps that inform and engage employees in building a brand is classified as

Q. The lower level of esteem, energy and high knowledge are shown by

Q. The parent brand if it is associated with multiple products in brand extension is called

Q. The situation when consumers stop associations with brands or start thinking less about brand is classified as

Q. When customers react favorably for specific brand and identify it differently, it is said to be

Q. The customer's emotional responses in relation to the brand are classified as

Q. The value creation practices such as customizing and commoditizing are included in

Q. The lower levels of esteem and knowledge are shown as

Q. The introduction of new flavors or new colors packaging and new forms of same product is classified as

Q. In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as

Q. The feelings, experiences, beliefs and thoughts associated with any specific product are included in

Q. The Company makes all products in different brand lines is classified as

Q. In BVA, the measurement of breadth of brand's appeal and its appropriateness is classified as

Q. The focus on customer's evaluations and opinions is classified as

Q. When the brand equity is based on customer differences then the competition, it is based on

Q. In designing the brand portfolio, the focus is always on

Q. The stage which describes the extent of customer relationship and feels 'in sync' in it is best considered as

Q. The brand which is result of extension in brand or sub-brand is classified as

Recommended Subjects

Are you eager to expand your knowledge beyond Marketing and Marketing Management? We've handpicked a range of related categories that you might find intriguing.

Click on the categories below to discover a wealth of MCQs and enrich your understanding of various subjects. Happy exploring!