Q. In BVA, the measurement of breadth of brand's appeal and its appropriateness is classified as

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Q. The focus on customer's evaluations and opinions is classified as

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Q. When the brand equity is based on customer differences then the competition, it is based on

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Q. In designing the brand portfolio, the focus is always on

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Q. The stage which describes the extent of customer relationship and feels 'in sync' in it is best considered as

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Q. The brand which is result of extension in brand or sub-brand is classified as

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Q. The criteria for choosing the brand elements are classified as

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Q. The esteem and knowledge together can create

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Q. The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as

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Q. The process of how effectively existing brand equity has leveraged to a new product is considered as

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Q. When the bands are introduced to compete with the competitors thus the brands are classified as

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Q. In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as

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Q. The overall brand discount rate is equal to the sum of

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Q. The number of acquisition and its prospect depends on

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Q. The value of well-known brand is typically half of the firm's

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Q. The number of common and distinctive elements of brand are reflected as

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Q. The customer multiplier include

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Q. The particular brand's equity arises from consumer's response to

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Q. The strategy of using company brand name for every product is referred as

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Q. The regular customers of company's products are rewarded by the designed programs, are classified as

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