Q. When the bands are introduced to compete with the competitors thus the brands are classified as

View solution

Q. In BVA, the degree through which the brand is seen different with its perceived leadership and momentum is classified as

View solution

Q. The overall brand discount rate is equal to the sum of

View solution

Q. The number of acquisition and its prospect depends on

View solution

Q. The value of well-known brand is typically half of the firm's

View solution

Q. The number of common and distinctive elements of brand are reflected as

View solution

Q. The customer multiplier include

View solution

Q. The particular brand's equity arises from consumer's response to

View solution

Q. The strategy of using company brand name for every product is referred as

View solution

Q. The regular customers of company's products are rewarded by the designed programs, are classified as

View solution

Q. A persons feeling of pleasure which results in products performance that match expectations is called

View solution

Q. The marketing messages that are based to respect consumer's wishes and willingness is classified as

View solution

Q. The second step in 'customer value analysis' is

View solution

Q. The collection of individual customer comprehensive information which is accessible and actionable is classified as

View solution

Q. The process of managing information about customers to maximize loyalty is said to be

View solution

Q. In the buyer decision process, the percentage of potential customers in a given target market is called

View solution

Q. The aggregate value of customer's base is classified as

View solution

Q. The record which is based on business customer's past purchases, sales price and volumes is classified as

View solution

Q. The whole cluster of benefits when company promises to deliver through its market offering is called

View solution

Q. The third step in the customer's value analysis is

View solution