Q. The collection of individual customer comprehensive information which is accessible and actionable is classified as

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Q. The process of managing information about customers to maximize loyalty is said to be

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Q. In the buyer decision process, the percentage of potential customers in a given target market is called

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Q. The aggregate value of customer's base is classified as

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Q. The record which is based on business customer's past purchases, sales price and volumes is classified as

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Q. The whole cluster of benefits when company promises to deliver through its market offering is called

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Q. The third step in the customer's value analysis is

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Q. All the costs customer expects to incur to buy any market offering is called

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Q. The percentage or number of customers who move from one level to next level in buying decision process is called

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Q. The customized products and services for customers and interaction to individual customers are the part of

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Q. A company's 'Customer Relationship Capital' is another name of

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Q. A company's monetary, time and energy cost, all are included in

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Q. A person or company that yields a revenue more than the incurred costs of selling and serving is called

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Q. The customer's lifetime purchases that generate the net present value of future profit streams is called

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Q. The 'total customer benefits' include

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Q. The programs designed for customers which is limited to any affinity group are classified as

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Q. The first step in analysis of customer value is to

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Q. The difference between the customer's evaluation including all the costs incurred and the benefits is called

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Q. The process of building, organizing and using databases of customers to build customer relationship is classified as

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Q. The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called

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